Our client, Cape Town Tourism, briefed us to come up with an on-line campaign that also promotes the unexpected side of Cape Town. All the small communities, never-heard of places and unearthed gems that can’t be found on Trip Advisor, Lonely Planet, Expedia, or even Google.
So we thought, we can’t send everyone to Cape Town, so let’s send their Facebook profiles instead. They got a virtual, tailor-made Cape Town holiday that exposed them to all the unexpected places, and finally, a few lucky winners got to experience their Facebook profile’s holiday for themselves.
Credits are as follows:
Agency: Ogilvy & Mather Cape Town
ECD: Chris Gotz
Creative Director – Jaques Massardo // Nicholas Wittenberg
Art Director – Matthew Pullen
Copywriter – Dean Paradise
Agency Producer – Adrian Varkel